ELPASSO
06-18-2010, 10:40 AM
DIRECTV :banana:Aims :R_CHAM~118:for Spots
DIRECTV is looking to join the crowd in the spot advertising model via a new deal with NCC Media. NCC is an ad sales, marketing and technology organization previously devoted to representing cable operators and jointly owned by Comcast, Cox and Time Warner. (It was formerly known as National Cable Communications, a banner it ditched earlier this year.) DIRECTV's newly developed targeted ad system will be integrated with existing local market cable advertising platforms, called 'interconnects', greatly increasing an ad's coverage in 25 select markets.
DIRECTV participation in the venture is made possible via addressable technology that enables zone-targeted ads to be stored within DVR enabled set top boxes. The platform is expected to be operational in the second half of 2011
:DUH:
DIRECTV is looking to join the crowd in the spot advertising model via a new deal with NCC Media. NCC is an ad sales, marketing and technology organization previously devoted to representing cable operators and jointly owned by Comcast, Cox and Time Warner. (It was formerly known as National Cable Communications, a banner it ditched earlier this year.) DIRECTV's newly developed targeted ad system will be integrated with existing local market cable advertising platforms, called 'interconnects', greatly increasing an ad's coverage in 25 select markets.
DIRECTV participation in the venture is made possible via addressable technology that enables zone-targeted ads to be stored within DVR enabled set top boxes. The platform is expected to be operational in the second half of 2011
:DUH: